YieldSolutions develop advanced programmatic products for digital content publishers to extract more revenue from the programmatic world
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The project involved a complete redesign of the YieldSolutions marketing website. The goal was to create a lead-generation-focused platform that effectively communicates the company's expertise in programmatic advertising. The design requirement was to maintain the core brand identity while enhancing usability, interactivity, and user engagement.
The STEP process has been the go-to strategy for ensuring the implementation process flows smoothly towards completion. STEP is an acronym that stands for Soak, Think, Execute, and Proof.
The process is divided into three phases to ensure no stone is left unturned to give the users the best experience: UX Research, UX Design and UI Design. A competitive analysis was conducted to identify strategic methods for positioning the app to the users.
UX Research helped identify solutions to the user problem. We designed the sitemap which gave a clear and logical arrangement of the main pages.
This phase marked the transition from abstract concepts to a concrete digital experience. The UI design was comprehensive enough to match the user flows and features into a cohesive design. We created a mood boards that revolved around a bright and lively theme to add emotions to the design and immerse the users into a vacation mode.
The Sitemap was redesigned to improve the usability of the application.
This is like a draft designed to test the functionality and how it matches the client's brief before the main design.
The UI design brought our ideas to life. Our designers selected UI elements like colours, typography, and a design system aligned with the research and UX recommendations. Another thing we kept in mind was compliance with the brand identity.
