The old Brand Identity has built up lot of recall but was designed to keep up with new trends and mediums. The shape has a unique form and has very distinctively identified by its TG.
Times have changed but perceptions have grown stronger into a recall. The Thermax brand identity possessed a very unique shape which was easily recognised among its consumers and clientele, it was evident that changing that was not an option. The typify required a tweak to bring it back into being contemporary a form that was created 30 years ago.
The logotype creates a resemblance to that brand typography which helps us to create opportunities to move into a visual form of only having the ‘T’ symbol as the entire corporate brand identity.
The colour red has also been lifted to best suit across various mediums and applications.
It’s a proof that years of commitment can leave behind a deep mark of trust and integrity. The line of commitment is a true form that really differentiates our capital ‘T’ from all the competitors. This will flow in as a mnemonic/ design element into the complete brand architecture.