Client Brief

Tyroo uses the addictive factor of 'infinite scroll' and through this, they entertain and inform people about products and businesses. It is a platform akin to telemarketing that uses 'infotainment' as its driving force to the audience. For the businesses, they provide a platform for them to advertise and monitor the favorability of their product. Tyroo earns its commission through such collaboration plus redirection to the business/product.

Our mission was clear to create a better e-commerce platform so that when a customer scrolls he is influenced to buy the product. . We started with a research , made few buying personas to understand the scenario the best.

Brand Values

First, we did market research on consumer behavior which helped us with the UX process. It was important to note our sample group's response to the idea.We made custom avatars, custom favicons and fluid navigation to appeal to the audience. Such additions helped in amplifying the brand aligned with the likability of the app

The project took many cyscles as there were many components and animations involved. It included custom favicon, custom avatars and fluid navigation.